Your visitor guide should feel like more than a brochure—it should be an extension of your destination’s identity. I design print and digital visitor guides that are visually aligned with your brand, strategically structured, and thoughtfully built to move travelers from interest to action. Whether it’s 8 pages or 88, you’ll get a publication that reflects your destination's voice, connects with your audience, and makes partners proud to be included.
📍 Where Design Meets Destination
Let me tell you what I'm learning about visitor guides... They're not just brochures. They're doing SO much work for your marketing team—first impressions, wayfinding, expectation setting, even email collection if you're smart about it
. What I love about guide projects:
→ Every destination has unique geography that can become part of the design story
→ Small teams need files they can actually modify themselves at 8pm when needed
→ The best guides make visitors excited to explore, not just informed about what's available
The best creative solutions come from really understanding how your team works and what your visitors actually need. Want to chat about your visitor guide challenges? I'd love to hear what you're dealing with.
What’s Included
Fully custom design (cover to cover)
Editorial layout planning
Typography, color, and brand alignment
Print-ready files + web-ready PDF
Collaboration with your print vendor (as needed)
Optional coordination with writers or editors
Optional Add-Ons
QR code integrations
Ad layout templates
Social teaser graphics for guide launch
Visitor guide “microsite” layout
Who It’s For
DMOs, tourism offices, and chambers
Cities producing their first-ever guide
Destinations refreshing an outdated format
Communities rebranding and needing new collateral
