Custom brand seals and badges that help unify campaigns, programs, and content. Designed to create recognition and consistency across channels.
When destinations grow, their marketing often spans many platforms, partners, and voices. A brand seal or trust mark helps hold everything together — offering a simple, recognizable signal that says this belongs to us.
I design custom brand seals, emblems, and badges that extend a destination’s identity across digital, print, and partner-facing materials. These marks aren’t decorative. They’re built to support real programs, real workflows, and long-term use.
Sometimes a seal supports an editorial series or UGC campaign. Other times it anchors a partner program, insider initiative, or visitor engagement effort. My role is to design something flexible, clear, and recognizable — and to define how it should be used so it stays consistent over time.
What’s Included
Custom emblem or badge design (stamp, seal, or mark format)
Scalable files for digital, print, and social use
Usage guidance to support consistent application
Mockups showing real-world use across platforms
Optional support with naming or messaging
When This Is Helpful
You need a recognizable marker across campaigns or channels
Partners or contributors need a clear way to align with your brand
You’re launching an insider, ambassador, or certification-style program
Existing content feels disconnected or inconsistent
Examples of This Work
Tour Texas Approved:
Originally launched as a UGC hashtag, this mark evolved into an editorial trust symbol used across newsletters, social content, and statewide campaigns. The seal helps signal curated content while maintaining consistency across platforms.
It now appears in:
The Approved Trip newsletter
Instagram reels and stories
Hero imagery and editorial overlays
Cross-state travel campaigns
Discover San Angelo Insider Program:
This badge-style mark supports a community-facing ambassador program, appearing on merchandise, onboarding materials, and digital assets. It serves as a recognizable signal of participation and belonging.