Your Brand’s Stamp of Credibility
Elevate your travel brand with custom-designed seals, emblems, and badges that build trust and recognition across email, web, and print. Designed for destinations, DMOs, and tourism campaigns.
Overview
In the travel and tourism world, consistency builds trust—and trust builds travelers. A destination seal, emblem, or curated badge becomes the mark your audience remembers and recognizes across platforms. It’s more than a design.
It’s a message: “This is approved. This is recommended. This is worth the trip.”
At CBJ Design Studio, I design scalable brand emblems that extend your identity across email, social, visitor guides, video content, partner programs, and more. Whether it's used in curated content, UGC campaigns, or visitor engagement programs, a destination seal becomes the stamp that holds your brand together.
What I Deliver
Custom Emblem Design (stamp, seal, or badge format)
Visual Guidelines for consistent application
Mockups for email, web, and print usage
Optional Messaging & Naming Strategy
Scalable Files for social, video, and print use
Why It Works
Creates brand recognition at a glance
Offers a visual trust marker that builds authority
Encourages user-generated content and sharing
Provides consistency across departments (marketing, PR, partnerships)
Adds value to sponsored content, programs, and campaigns
Portfolio Snapshots
Tour Texas Approved
Originally launched as a UGC hashtag (#TourTexasApproved), this emblem evolved into a statewide editorial trust mark. I developed the seal and visual system to support the Tour Texas newsletter refresh and create stronger brand cohesion across digital campaigns.
It now appears in:
The Approved Trip newsletter
Instagram reels and stories
Hero imagery and editorial overlays
Cross-state travel campaigns
✅ Purpose: Editorial endorsement, statewide brand alignment, social-ready trust symbol
Discover San Angelo Insider Program
This badge-style emblem was designed to unify the city’s visitor center, community engagement, and influencer efforts. I created the logo, brand materials, and usage guidelines for use on merchandise, print, onboarding materials, and digital badges.
It’s become a recognizable mark of belonging—for locals and visitors alike.
✅ Purpose: Civic pride, ambassador identity, small business support, brand trust
Use Cases for Destination Seals
Partner program certification
Curated content badges (e.g., “Fall Pick,” “Editor’s Choice”)
Local ambassador or insider initiatives
UGC campaigns and repost permissions
Social overlays or reel stickers
Visitor guide stamps or window decals
You’ve Built the Brand. Let’s Build What It’s Known For.
Whether you're launching a local insider program, building editorial campaigns, or simply want to unify your brand experience—I'll help you design a seal that makes it official.
