Flexible creative support that adapts to your team, timeline, and needs. I step in to provide direction, design, or clarity when creative work feels scattered or stalled.
Not every team needs a full-time creative director. But many need someone who can step in, see what’s missing, and help things move forward.
Creative Direction, Where Needed is how I support destination and place-based brands when creative work feels scattered, stalled, or unclear. Sometimes that means providing direction. Other times it means hands-on design. Often, it’s helping determine what actually needs to exist, and what doesn’t.
This isn’t a rigid service or a one-size-fits-all solution. It’s a flexible way of working that adapts to your team, your timeline, and your reality.
What This Looks Like in Practice
Creative direction shows up differently depending on the situation. It might include:
Helping define priorities when creative requests pile up
Bringing structure to campaigns, publications, or presentations
Filling temporary gaps during busy seasons or staffing transitions
Providing clarity when materials feel inconsistent or disconnected
Supporting execution while keeping the bigger picture in mind
The common thread is this: I step in where needed, so your team isn’t carrying everything alone.
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How I Approach This Work
I start by listening to how your team works, where things tend to break down, and what’s already in motion. From there, I help identify gaps, remove unnecessary complexity, and guide creative work in a way that’s practical and sustainable.
Sometimes the solution is a visitor guide. Other times it’s a brand system, a presentation, templates, or ongoing support. The format matters less than the outcome: work that feels clear, cohesive, and manageable.
When This Is a Good Fit
This approach works well when:
Your team is small but responsible for a lot
Creative needs span multiple formats or platforms
You don’t need (or want) another full-time role
You value judgment, flexibility, and context over rigid scopes
If you’re unsure what you need — but you know something isn’t quite working, this is usually the right place to start.
How We Move Forward
Creative Direction, Where Needed often leads into more specific support, such as visitor guide design, brand direction, slide decks, templates, or ongoing creative help. Sometimes it stays at the direction level. Sometimes it becomes hands-on.
We decide that together, based on what’s actually needed.
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